Green gives you a restful feeling, and conveys nature, balance, and trust. It also signals environmentally-friendly. Based on color psychology, “if you’re looking to portray health, rest, and to relieve stress, green is your color.”
We LOVE green. But it is also overused in cannabis branding, causing green packaging to blend in at retail.
We encourage you to look beyond greens to create a fresh brand. But if you do go green (there are so many reasons to want to do so, one of which is that consumers tend to expect it), we’ve put together some inspiration to help you select a shade and color pairings.
Here are shades of green you can play with. Don’t be afraid to put multiple shades together to create an interesting pairing.
Sidenote, when I first met my husband he wore so much green that my friends took to affectionately referring to him as, “all shades of green”. That nickname stuck for years.
Good luck and have fun inventing your brand color palette! We’re here to help, if you’d like it.
Warmly,
Laurie from Inkbrite
