It’s easy for companies to get tunnel vision and fixate upon keeping up with the competition within their industry; however, this single-sighted focus can result in similar solutions and stifle innovation.
With more and more brands entering the cannabis market, it’s essential to have a distinct brand that stands out from the crowd. Depending on the state, cannabis products can require child-resistant features for safety. Child-resistant mechanisms are another area that brands can innovate and differentiate themselves.
So, where do you start? Where do you find inspiration to create show-stopping packaging?
For many creatives, the best inspiration comes from outside the industry they are working in. In fact, it’s often in looking at something dissimilar that we can create new connections in unexpected and delightful ways, driving innovation and consumer interest.
This isn’t a new idea.
In a biography of Leonardo da Vinci, Walter Isaacson writes that when Leonardo da Vinci lived in Florence, Italy, the “Mixing of ideas from different disciplines became the norm as people of diverse talents intermingled.” This blend of creativity and ideas allowed people to make connections from “disparate disciplines,” which resulted in a high level of innovation from a small region.
“Silk makers works with goldbeaters to create enchanted fashions. Architects and artists developed the science of perspective. Wood-carvers worked with architects to adorn the city’s 108 churches. Shops became studios. Merchants became financiers. Artisans became artists.”
In a study by Management Science, we see this concept further substantiated. In the study, they demonstrated that more innovative solutions were generated by implementing knowledge from analogous fields than from within an industry.
Sources of Inspiration
What industries might the Cannabis industry draw on for inspiration?
Here is a quick list to start, but feel free to add your own to explore.
- Food Packaging
- Wellness/Spa Packaging
- Health & Fitness Packaging
- Cosmetic Packaging
- Pharmaceutical Packaging
- Alcohol and Beverage Packaging
- Consumer electronics packaging
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